Case Study · Automotive
How J-Rocks Auto Glass reached 113,563 viewers in 90 days.
No social presence to one of the most visible local brands in their market — on process-focused content, platform-native editing, and disciplined posting alone.
J-Rocks Auto Glass
Automotive · Process-driven content, platform-native editing
0
Total YouTube views
in 90 days
0%
Growth vs the
previous 90 days
0
Facebook views
same period
The challenge
Strong work, invisible online.
J-Rocks was doing solid work across their region — including specialty glass for heavy equipment and combines — but their online presence didn’t reflect it. No consistent social strategy, no content library, and no way for potential customers to see the quality of the work before calling.
Auto glass is a visual trade. The before and after, the technique, the sheer scale of the work — all of it is compelling on camera. They just needed someone to capture it and put it in front of the right audience, consistently. The goal wasn’t vanity metrics. It was inbound calls and brand recognition in a competitive local market.
- No social presence despite years of strong local work
- Specialty services invisible online
- Competitors capturing attention by default
- No system for turning jobs into content
- Strong word-of-mouth, no way to scale it digitally
The approach
Built around what makes auto glass compelling on camera.
Three decisions drove the results.
Angles nobody else covered
Combine windshield removal, heavy-equipment glass, large-scale commercial jobs — content unlike anything else in the local market, answering questions people were actually searching.
A vertical-first system
Every job became a content opportunity: on-site capture, platform-native editing for Reels and Shorts, and a posting cadence that kept J-Rocks in the feed week after week.
Let the work speak
No dancing, no audio trends. Clean process footage, tight editing, and captions that explained what viewers were watching. The craft was the hook.
The results
113,563 views. 342% growth. In 90 days.
Straight from the analytics dashboard — no ad spend behind it.
YouTube
113,563
Views in 90 days across the J-Rocks channel.
Growth
+342%
Compared to the previous 90-day period.
1.1M+
Views during the same period.
Top performing content
The videos that drove the numbers.
Every top performer was process-focused. No trends, no gimmicks.
- Back by popular demand · Removing a combine windshield — 32.1K views
- Big glass for big machines · Built for the field — 9.5K views
- Windshield removal using the Orange Bat — 9.3K views
- Not everything is a two-person job — 5.7K views
- Ever wonder how a windshield comes out? — 4.1K views
In their own words
“We are very happy to be working with Jordan and the team at Adon Media Management. We are an established, small, mobile business based in Rochester, MN and we are in a growth phase. Until lately, we had not been leveraging social media at all. Our business is very customer focused, so it was an easy decision to outsource social media to experts so we can spend our time doing what we do best – auto glass. We are already seeing results in brand recognition, community awareness and engagement, stemming from Adon Media Management’s content creation and social media execution. They go above and beyond to explain the purpose and scheduling across our YouTube, Instagram and Facebook accounts. Communication has been excellent and we feel that we have at all times been in control of how we want to be perceived as a company.”
John Radel · J-Rocks Auto Glass
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